The Medium is the Message

Marshall McLuhan's famous phrase "the medium is the message" has never been more relevant than it is today.

The Form Shapes the Content

Think about how Twitter's character limit fundamentally changed political discourse. Or how TikTok's algorithm-driven feed created an entirely new form of creativity and attention.

The medium doesn't just carry the message—it transforms it.

AI as Medium

Now we're entering an era where AI itself becomes the medium. When you write with GPT, you're not just using a tool—you're thinking through it. The AI's training, its biases, its capabilities become part of your creative process.

At SEEKER, we're exploring what it means to build AI systems that preserve human agency while amplifying human creativity. It's not about replacing the creator—it's about creating better mediums.

The Future is Multimodal

Text, image, video, 3D, AR—we're moving toward a world where the boundaries between mediums dissolve. What happens when you can think a thought and have it instantly rendered in any format?

That's the future I'm building toward.

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More thoughts on this soon. The implications are profound and we're only scratching the surface.